So for those of you that haven’t heard, GW have now announced the up cominng release of their new Iyanden Codex for Eldar. Initially I was pleased to see that Games Workshop have invested some time and energy in expanding the current vanilla Eldar Codex. However on further investigation I discovered that this Codex is not it’s own stand alone army book as for example The Blood Angel/Dark Angel/Space Wolf books, but an addition to be used in conjunction with Codex Eldar.
OK, that’s no too much of an issue in itself and as I enjoy the full spectrum of 40K (Gaming, modelling, painting, and all the fluff contained with the rules, Codi, and Novels), I can live with that, until of course we hit the punchline. This addition to your bog standard Eldar Codex isn’t £10, it isn’t £15, it isn’t even £20 (the cost of GW’s last cash cow regarding flyers within 40K), no this little baby will cost those of us silly enough £25. But this £25 is as I mentioned earlier, in addition to the £30 of your hard earnt cash that you’ve already shelled out on buying the generic Eldar Codex in the first place, £55 just to use you chosen Eldar force.
So my question the readers is, What’s your take on this new marketing ploy taken by GW? From my perspective I must say I’m really rather disappointed. In the same week GW announce that they’re not going to be putting the prices up on any of their models this year, we then get hit with the £25 price tag for this supplimental Codex.
Whilst I don’t personally play Eldar, and as such could live having not made this purchase without any major dent into my gaming enjoyment. However as I have done since 40K was first released (way back in 1987) I’ve collected all the rules and army books for all races. This has been because of my interest for all things 40K and also because I like to have at least some knowledge of the armies I will be facing when I play.
Now I’m well aware that some people out there will just say “If you don’t like the cost then don’t pay it”, and that is one option open to all of us when we find cost becoming restrictive to making a purchase, but for me it’s more than just a decision to buy a book or not. For me it’s the fact that if Games Workshop have taken this tac with Craftworld Iyanden, is this their longer term plan for all races in the future.
Whilst I fully accept that GW don’t release books/models/games for any real reason other than making money, there seems to be no limit as to how far they will exploit their customer base to achieve that aim.
From my perspective where if these “add on” army books had been £10 or even £15 I would probably have invested in purchasing all of them, now I don’t think I’ll be inclined to purchase any, and I’m strongly considering whether it’s even worth purchasing the generic Craftworld Eldar either. I’ve adopted a similar mindset regarding my business with Sky TV, in so mach as if I have it then I’ll pay a fair price and have it all, but I’m not either going to pay an extortionate price to have half of the service or an extortionate price for the full service, it’s either all or nothing, and as such I’m able to utilise the facility of Sky TV but on a raft of evolving discounts (I’m open to PM’ing if any of you want hints and tips on getting a good deal with Sky).
So the bottom line for me really is, at what point will GW realise that they can keep on making a reasonable profit from loyal customers who will keep coming back or they can charge ever increasing higher prices but the liklihood of those loyal customers keeping their business with them will diminish.
This isn’t “nerd rage” but rather disappointment with the fact that at some point sooner or later GW will push it too far with the result of them ceasing to be a business and thus 40K/Warhammer and their other systems dying off. If you think I’m wrong then just look at their Specialist games, and Warhammer Ancients. Once GW stop producing rules and minatures for these systems the cohesion of the relavent gaming communities is lost with the result of gamers turning to other better supported and reasonably priced gaming systems.
And for those of you that have kept on reading and want to see the GW article here’s the link